A12 helped PMH helped transform Target from a dowdy Midwestern discount retailer into one of the world’s most iconic brands. They created a look, feel and personality that elevated the brand and differentiated it from its competition. Baillie worked under PMH founder Dave Petersen where he helped create iconic bull’s eye campaigns and introduce iconic fashion designers to Main Street which is featured in the new book from Rizzoli.
Creative Direction / Campaigns + Social Media / Brand Strategy + Marketing Design.