PAX Labs was founded with the goal of creating responsible, enjoyable, and personalized canabis vaporizer experiences. A12 developed the design and visual identity of the PAX 2 packaging as well as campaign and video content for the brand.
Creative Direction / Campaigns + Social Media / Brand Strategy + Marketing Design / Packaging Design / Art Buy + Media Buy + Creative Assembly + Video & Print Production + Retouching & Editing / Casting / Web + App Design + Dev.
