Hypernatural is a new eco-luxury brand arriving in Spring 2023. After two years of materials development, they have taken the softest cotton in the world, Supima, and made it perform naturally, using Jade stone which cools the skin and Crab shells to eliminate odor. Hypernatural is “natural performance” with no harmful chemicals, polyester, or plastics whatsoever. Their mission is to pioneer a new future of luxury through textiles made better by nature for our people, industry, and planet by accelerating an innovation movement in hyper-natural fibers and hyper-functional materials.
Hyper Natural
